The Game of Thrones

• Tourism
• Foundation Degree

How much of GoT have you watched?

None

Some

All

Transformed NI 

On an economic, cultural and international level, HBO’s blockbuster transformed Northern Ireland. It developed and matured our screen tourism sector through exposure to millions of people across the globe.

Economic Impact 

Spreading the economic benefit 

Filming locations 

Studio tour 

Doors 

Glasses 

Tapestry 

The Doors of Thrones 

The Doors of Thrones campaign aired over a 10-week period in 2016. It captured the imagination of 126 million people around the world. The short films were viewed 17 million times and the campaign generated coverage worth over £17.5 million.

The Glass of Thrones

The Glass of Thrones campaign rolled-out alongside Season 8 in 2019. It reached 87 million people and generated 8 million video views. The earned advertising value equated to £31.7 million.

Tapestry 

In 2017 the Game of Thrones® Tapestry campaign aired over 8 weeks, coinciding with Season 7. The campaign was seen by 70 million people around the world, generating 33 million video views and coverage worth £20.7 million.

visitbelfast.com

gameofthronestours.com

What negative impacts can this type of tourism bring?

Strategies to manage tourism

Dubrovnik will launch a “special traffic regime zone” in its UNESCO-listed Old Town.  Permitted taxis from 9,000 to just 700.

  

“All inhabitants will be allowed to drive in the area, but cars with [foreign license] plates, such as rental cars and taxis, and other vehicles, will not be permitted in the limited traffic zone.

Observations - 7.10.24  

Visitor and Traffic Management 

Interpretation

Customer Skills 

Opportunities for upselling 

Tour guides/staff 

Sustainability 

Opportunities to hold events